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Chatbot Startup Heyday Secures $5.1 Million in Seed Funding

By Luke Bellos March 11, 2021

Heyday, a Canada-based startup that focuses on conversational AI, reached $5.1 million in seed funding after the company’s latest investment round. The majority of the new funds from the latest investment round are from Innovobot and Desjardins Capital, who have previously made contributions.

Since 2017, Heyday has reported impressive growth on an international scale. The company has reported that sales revenue has doubled in the last two quarters alone. CEO Steve Desjarlais told reporters that the new funds will allow Heyday to create more personalized customer interactions, as well as to provide retailers with more support toward automation. CMO Etienne Merineau agreed with this sentiment, while also adding that Heyday is a “all-in-one unified customer messaging platform.”

The platform allows multiple messaging apps, such as WhatsApp or Facebook Messenger, to combine into a central location for easy customer communication. Adaptive AI can then be deployed to determine the type of interaction, such as a question or sales inquiry. Heyday’s programming creates automated responses to help users with whatever service they may need.

“We believe that helping is the new selling,” said CEO Steve Desjarlais. “We’re really against the ticket ID system. A customer is not a ticket, I truly believe that every single customer is a relationship with a brand that needs to be nurtured over time and that will give more value to the brand over time.”




Edited by Maurice Nagle
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