customer

CustomerZone360 NEWS

Free eNews Subscription

Plivo Survey Finds Back to School Shoppers Favor Retail Communications Most

By Luke Bellos September 08, 2021

Cloud communications platform provider Plivo recently revealed the results of a recent survey on cloud adoption, which found that retailer shoppers are becoming increasingly open to numerous retail communications channels.

The survey, which compiled the results of more than 2,000 adult citizens of the U.S., found that 87% of participants are open to receiving communications from frequently visited retailers. Interestingly, individuals that have plans to take part in back-to-school shopping reported even higher numbers, with 94% stating they are open to the same communications.

Plivo analysts have thoroughly investigated their findings,  and have discovered that back-to-school shoppers have a higher level of interest in finding deals and specials compared to the average population, with retail communications like email and SMS messages often providing convenient access to that information.

Back-to-school shoppers also provided information regarding their preferred methods of communications with retailers. The survey found that 70% of the group named email as the preferred communication from retailers, with SMS/text messaging and mail following behind at 53% and 32% respectively.

The results of this survey demonstrate the increasingly high impact of communications between retailers and frequent customers, which offer businesses the ability to target campaigns toward customers that are more likely to return frequently. Although more direct methods like text messaging and calling seem to be the option of choice for back to school shoppers, email seems to be the preferred option among most age groups.




Edited by Maurice Nagle
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Editor, CustomerZone360

SHARE THIS ARTICLE
Related Articles

Infobip Announces the Availability of RCS Messaging for MNOs With New API

By: Tracey E. Schelmetic    7/19/2024

Global cloud communications platform Infobip announced that it is the first company to offer A2P RCS Messaging for North America through a new API.

Read More

Top Retailer Uses Verint's Bot to Find Top Contact Center Talent

By: Greg Tavarez    7/19/2024

A Top 10 U.S. retailer used the Verint Interviewing Bot to reduce its hiring costs across approximately 2,000 new agent hires annually after deploying…

Read More

Intermedia Introduces Archiving Solution for Improved Access to Contact Center Interactions

By: Tracey E. Schelmetic    7/18/2024

AI-powered collaboration solutions provider Intermedia Cloud Communications recently announced the launch of Intermedia Archiving for its omnichannel …

Read More

Orange Cyberdefense Deploys NICE CXone to Eliminate Silos in CX Operations

By: Tracey E. Schelmetic    7/17/2024

Orange Cyberdefense recently chose NICE CXone to simplify mission-critical service operations for its customers across nine countries and sixteen site…

Read More

Best Business Automation Solutions in 2024

By: Contributing Writer    7/15/2024

This article reviews some of the most promising business automation solutions for 2024, from affiliate marketing to digital products.

Read More