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Twilio Engage Platform Puts Omnichannel Marketing in Focus

By Luke Bellos October 26, 2021

CPaaS leader Twilio recently announced the launch of Twilio Engage, a new growth automation platform which allows customers to create more personalized omnichannel marketing campaigns and improve customer engagement.

Customers have a number of excellent options when it comes to interacting with their favorite brands, but not everyone shares the same preferences. Older customers might still prefer more traditional methods, such as mailing lists or phone services. Younger customers might prefer SMS, social media, or even email. The heart of the matter is that businesses cannot afford to put all their eggs in one basket, and must design a marketing campaign that ensures every possible angle for marketing is 100% covered.

To help marketers deliver comprehensive marketing campaigns, the Twilio Engage platform enables users to offer hyper-personalized experiences across virtually every channel directly and reliably.

“We believe Twilio Engage is going to disrupt marketing and customer engagement,” said Peter Reinhardt, CEO of Twilio Segment. “Until today, no single platform has made it possible to power personalized interactions across the entire customer journey. For years, marketers have been locked into one-size-fits-all marketing suites built for an entirely different era. Twilio Engage delivers true end-to-end customer engagement by giving businesses the best customer data, powerful messaging capabilities, and unlimited API extensibility. This is what it takes to deliver truly satisfying customer experiences and improve acquisition, conversion, and retention.”

Notable features of the Twilio Engage Platform include:

  • Out-of-the-box functionality for simple deployment
  • Behavior-based automation capabilities
  • Real-time customer insights
  • Heightened personalization with the support of first-party customer data
  • Unlimited API extensibility
  • Campaign dashboards to monitor success and diagnosis common issues

“In today’s digital world, the most innovative companies are able to use their data to deliver exceptional, personalized customer engagement. That should be something that’s achievable for every brand, not just the biggest tech companies,” said Jeff Lawson, CEO and co-founder of Twilio. “It’s only possible with the best data, the best communication layer, and a building blocks approach to software — which is what we’re bringing together for the first time with Twilio Engage. Our vision is to democratize personalization, so companies of every size can deliver the tailored interactions customers expect.”

Edited by Maurice Nagle
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Editor, CustomerZone360

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