customer

CustomerZone360 NEWS

Free eNews Subscription

MySize Combines Digital and Physical Retail Experiences with Smart Mirror

By Luke Bellos February 09, 2022

This week, MySize, a developer of AI-powered apparel-measurement technologies, announced the launch of the FirstLook Smart Mirror: an interactive mirror display allowing retail customers to reap the benefits of online shopping in physical store locations.

Online shopping has many benefits over traditional retail activity, but it does have certain limitations. For instance, guessing sizes on particular items can be a gamble. Not all customers adhere to the sizing guidelines of many major retailers, forcing many customers to send products back after discovering they don’t fit as advertised. Shopping in physical retail outlets also has its benefits, but can be time consuming if a person needs to constantly try items on to find the perfect size for a particular product.

The MySizeID FirstLook Smart Mirror takes a hybrid approach to modern shopping, and allows shoppers to virtual “try on” in-store products with an interactive display. Customers can use the Smart Mirror to see how a particular product fits through the use of an avatar, instead of physically trying them on one at a time. At the same time, the mirror offers customers unique suggestions according to specific measurements. And to keep up with new trends in social distancing, users have the ability to make contactless purchases directly through the Smart Mirror.

“The MySizeID FirstLook Smart Mirror has the potential to revolutionize the fashion retail buying experience in the store,” commented Ronen Luzon, CEO of MySize “It is our first product solution addressing in-person retail shopping. The MySizeID AI-driven measurement and data algorithms drive the FirstLook Smart Mirror in helping increase sales conversions and reduce returns at the physical store retail environment.”

MySizeID FirstLook Smart Mirror became widely available to retailers this week, but was previously introduced at the National Retail Federation (NRF) 2022: Retail's Big Show last month to positive reviews. Prices for the Smart Mirror range between $8,000-$12,000 (depending on tech options), and require a $160 monthly service fee.




Edited by Luke Bellos
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Editor, CustomerZone360

SHARE THIS ARTICLE
Related Articles

Study Finds Strong Correlation Between Hotel and Retail Personalization and Spending

By: Tracey E. Schelmetic    2/27/2024

Enterprise experience platform solutions provider Medallia, Inc. recently announced the findings of its new research report, "Understanding Personaliz…

Read More

Unmasking the Menace: How Deepfakes Pose Phishing Attacks on Customer Service

By: Special Guest    2/27/2024

Deepfake scammers are coming for your customers. As AI becomes increasingly sophisticated, cybercriminals are creating deepfake content that is increa…

Read More

CallRail Adds AI-Powered Analytics to Further Understand the Customer Journey

By: Tracey E. Schelmetic    2/27/2024

AI-powered lead intelligence solutions provider CallRail has announced AI-driven, self-reported attribution capabilities as a part of its innovation p…

Read More

Flirting with Chatbots? Americans are Increasingly Comfortable Interacting with AI

By: Tracey E. Schelmetic    2/26/2024

Infobip recently commissioned a survey that shed light on Americans' interactions with chatbots, uncovering some intriguing insights into the evolving…

Read More

Twilio Report Finds Increased Awareness on the Value of Prioritizing Data Quality

By: Tracey E. Schelmetic    2/26/2024

A new report from Twilio Segment, the company's fifth annual Customer Data Platform Report (which is based on the findings of anonymized usage data fr…

Read More