customer

CustomerZone360 NEWS

CustomerZone360 Home

Vitech Intros CampaignCenter Solution

By Luke Bellos February 23, 2022

The approach to customer service morphed quite a bit in the digital era. In the past, campaigns for new products, services, and specials targeted the masses, with hopes relevant customers would catch the news and partake in the offer. Today, businesses can target individuals most likely to take interest.

Recently, Vitech, a global provider of cloud-based administrative software, announced the launch of the CampaignCenter solution for the V3locity CRM platform. This new offering allows businesses to use advanced analytics and visualization tools to create targeted campaigns across various communications channels. At the same time, marketing teams can easily manage these campaigns from a single source, and use detailed insights to determine the effectiveness of the campaign strategy.

CampaignCenter users can send campaign information via email, SMS, and direct mail from the V3locity interface. Users can also create campaigns based on specific demographics and customer activity history, to ensure marketing information reaches those with interest and motivation to purchase.

"For success in today's digital environment, businesses must implement targeted communications and multichannel capability, with configurable audience segmentation, content, delivery channel, and outreach cadence options to improve customer servicing and drive segment growth," said Ali Kheirolomoom, Vitech's Chief Product Officer. "With flexible segmentation based on customer preferences and interaction history, the right messaging reaches the right customer at the right time, on the device of their choice." 




Edited by Maurice Nagle

Editor, CustomerZone360

SHARE THIS ARTICLE
Related Articles

Contact Center Adoption of AI on the Rise

By: Greg Tavarez    5/26/2022

LiveVox Holdings Inc.'s commissioned study conducted by Forrester Consulting identified the key use cases and challenges when deploying AI technology …

Read More

CUSTOMER Magazine Announces Winners of 2nd Annual Voice Technology Excellence Awards

By: TMCnet News    5/26/2022

TMC announced the winners of the 2022 Voice Technology Excellence Awards, presented by CUSTOMER magazine.

Read More

Job Interview Mistakes to Avoid

By: Contributing Writer    5/25/2022

When you're looking for some of the best ways of being able to improve and ace your job interview, you have to think about some of the key ideas that …

Read More

Unified Contact Center Solutions Provider SharpenCX Announces Partner Program

By: Tracey E. Schelmetic    5/23/2022

SharpenCX announced a new partner program to further its mission to deliver engaging agent and customer experiences anytime, anywhere with its agent-f…

Read More

Lang.ai Completes $10.5M Series A

By: Greg Tavarez    5/19/2022

Lang.ai completed a $10.5 million Series A to help CX teams turn conversations into insights and automation.

Read More