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Sharp NEC Display and Guise AI Partner for Solution That "Sees" In-Person Customers

By Tracey E. Schelmetic September 12, 2022

Most of us already know that when we interact with a contact center, the words we speak are recorded and analyzed by artificial intelligence solutions to derive meaning and insight from them so the business has more information about its customers, how they shop and what they want. But what about in-person shoppers? Can AI draw conclusions from them?

Increasingly, the answer is “yes.” Sharp NEC Display Solutions partnered with Guise AI to launch a solution designed to produce sharper audience insights and improved customer experiences for in-person customers by “watching” them. The technology behind the solution is called computer vision, and it’s a form of artificial intelligence that allows computers to “see” the world, analyzing visual data and using it to extrapolate trends and key environmental data points to guide and inform business decisions.

The solution, called NaViSense, gathers and processes anonymous customer attributes using off-the-shelf or existing camera sources and edge computing devices such as RPi4. The technology also collects the “dwell time” of people in front of a display, as well as a variety of other attributes, such as their estimated age and gender, the brand of clothing they are wearing, traffic trends and more. The information collected by NaViSense adds value in that it can be used to improve customer experience, according to the two companies, and enhance decision-making at airports, restaurants, hotels, office buildings, banks and credit union branches, museums, and numerous retail settings.

The insight and feedback the solution provides is very fast: computer vision output is analyzed at the edge, and companies can make critical decisions in a matter of minutes. They can also optimize and even automate key aspects of their operations. Through the company's established goals, NaViSense’s analysis help them identify trends and act upon them in ways that drive meaningful business results.

“NaViSense is an ever evolving, unique building block approach to gathering data and insights, allowing users to customize data sets and leverage off the shelf or existing dash boarding tools, said Kelly Harlin, director solutions marketing & commercialization for Sharp NEC Display Solutions of America. “Our customers are responding quite favorably to this approach and solution, as they will continue to be an important part of its evolution.”

Edited by Erik Linask

CustomerZone360 Contributor

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