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Holiday Inn Club Vacations Employs Medallia Technology to Measure 'Guest Love'

By Tracey E. Schelmetic March 13, 2023

Hospitality companies operate in an environment of intense competition, and customer support is often what makes or breaks a hospitality company. The more successful hospitality companies, including hotels and resorts, know how critical understanding their customers and guests' experience is to the success of the business. But attaining this understanding of guest experiences is not easy. All companies know they should be listening to their customers, but putting the theory into practice is a challenge.

Holiday Inn Club Vacations is a resort, real estate and travel company with a mission to be the most loved brand in family travel by delivering memorable vacation experiences. With a focus on creating an exceptional customer experience, the company uses “Guest Love” scores (the internal name for top-box experience scores) to understand how it can make customers happier. The resort company adopted technology from customer experience solution provider Medallia to improve “Guest Love” scores for the brand’s customer support call center to their highest levels ever.

HICV collaborates with Medallia on survey design to adjust their surveys on an ongoing capacity, ensuring they are capturing the deepest level of insights available. This often includes using Medallia A/B survey testing to quantify and evaluate the validity and reliability of questions, flow of the survey, and the impacts of different wording.

Based on the response data, HICV then uses Medallia’s AI-powered Text Analytics to analyze customer experience data, pinpoint key issues, and understand real-time guest sentiment across customer journeys. This helps identify the key areas for optimization to deliver the greatest impact to the customer experience. These findings, combined with internal root-cause analysis, enables HICV to design and implement new processes, policies, and training.

Medallia’s Agent Connect has helped HICV identify what behaviors separate top-performing agents and what customer behavior styles agents need to be skilled in handling. The team has incorporated these learnings into training modules that focus on soft skills, new hires, and onboarding. Agent Connect also provides coaching and training for agents in the contact center, making it easier to learn and improve.

“The insights we receive from Medallia have given us a much better understanding of what matters most to our owners, members, and guests. We are able to take action on this information immediately and that is what enables us to give our guests exactly what they want,” said Nicole Myers, Vice President of Customer Experience. “Medallia allows us to capture and categorize feedback through different channels: surveys, online reviews, and social media interactions across the customer journey.”




Edited by Greg Tavarez
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