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Birdseye Secures $3M to Personalize Shopping with AI-Powered Customer Targeting

By Greg Tavarez January 16, 2024

Retail e-commerce sales are expected to reach about $8.1 trillion by 2026, according to a report by Statista.

Why?

Mainly, it's because of the rise of e-commerce and the increasing demands of digitally savvy shoppers brands and retailers. These groups, respectively, are now forced to adapt their strategies and marketing tactics.

Enter Birdseye.

Birdseye’s mission is to offer a solution that bridges the gap between traditional marketing tactics and the need for personalized experiences. Wanting to build on that foundation and continue to change how brands and retailers target customers with personalized shopping experiences, the Toronto-based AI startup secured $3 million in seed funding from Drive Capital.

Birdseye’s core technology lies in its AI-powered platform, which analyzes vast amounts of retail transaction data to understand individual customer preferences in real-time. This granular insight allows brands and retailers to move beyond generic marketing campaigns and deliver hyper-personalized offers, including tailored pricing, product recommendations and timely email and SMS promotions.

It should be noted that the benefits of Birdseye's technology extend beyond enhanced customer experiences. Retailers can leverage the platform to optimize inventory management, reduce clearance sales and increase sell-through rates for slow-moving or out-of-season items. By matching customers with the products they're most likely to buy, Birdseye helps retailers avoid unnecessary discounting and maximize profit margins.

“Our technology isn't about generic promotions or marketing campaigns; it's about enabling retailers to serve each customer's unique preferences, delivering tailor-made offers that resonate positively,” said said Matt Bogoroch, CEO of Birdseye.

Beyond its immediate impact on the retail sector, Birdseye's technology has broader implications for the future of AI in customer engagement. The company's focus on granular customer insights and real-time personalization is a step forward in the development of AI-powered marketing solutions. As Birdseye continues to grow and refine its platform, it has the potential to reshape the way brands and consumers interact across a wide range of industries.

“Matt and his team have a unique perspective on how AI can be used to serve the e-commerce market and, as a result, they’re solving merchants’ problems in incredibly innovative ways,” said Drive Capital Partner Masha Khusid.

This latest investment follows a previous $500,000 pre-seed round led by Drive Capital earlier this year, injecting a total of $3.5 million into the fledgling company.




Edited by Alex Passett
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