Businesses have recognized the importance of building trust with consumers in today's digital age. One way to do that is through branded texting.
Branded texting, for those who are not familiar with the term, is a form of SMS marketing where a business sends text messages that clearly identify the sender as the company. This is achieved by displaying the company's name or logo directly in the recipient's message inbox. Branded texting helps to enhance brand recognition, build trust and encourage customer engagement
In fact, according to Twilio, 75% of consumers who received a branded text reported an increase in trust for the message. Also, nearly half of respondents indicated that the presence of a logo or check mark would increase their trust in a brand.
In that vein, and taking information it got from its survey, Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s brands, announced the global availability of Rich Communication Services, RCS, messaging via its Programmable Messaging and Verify APIs.
Twilio RCS provides branded messaging, rich content and interactive features as well as no code changes. So, let’s take a look at each of these features.
Twilio’s RCS offering automatically upgrades SMS messages to RCS on capable devices at no additional cost for basic messages up to 160 characters. Features include the incorporation of business logos, tagline, business name, trusted sender verification by Google and read receipts. The reason for this is to make customers aware of who they are communicating with.
RCS messaging allows businesses to create compelling and interactive experiences with call-to-action buttons, interactive carousels, location sharing and quick reply options. These features help users take immediate actions within the message itself, driving higher engagement and conversion rates, while reinforcing brand authenticity.
Furthermore, one of the key advantages of RCS with Twilio is the ease of adoption. Businesses can configure their RCS brand and sender verification through the Twilio Console, allowing them to start sending trusted communications without any code changes.
Twilio also manages registration and onboarding with carriers, capability checks, and provides tools to ensure messages are delivered over SMS when RCS is not available.
“At Twilio, we believe building engagement with your customers should be as seamless and trusted as possible,” said Inbal Shani, Chief Product Officer of Twilio Communications. “RCS makes this a reality by delivering richer interactions, improved deliverability, and most critically, building trust in your brand, without changing a single line of code.”
If anything should be taken from this article, it's to let y’all know that RCS is a more advanced messaging platform that offers a richer, more interactive experience compared to traditional SMS and MMS. It provides a secure and reliable way for businesses to communicate with customers and offers features like high-quality images, videos, and interactive elements.
That’s not to say that SMS isn't a valuable tool. RCS just offers a more modern and engaging approach that helps businesses build stronger relationships with their customers.
Edited by
Alex Passett
