Customers like digital banking. Even before the COVID-19 pandemic, a record number of customers were logging on for banking customer support. According to the 2019 FIS PACE study, 73 percent of consumer banking interactions were digital in that year. Fintech startups have continued to grow and raise money, with the ultimate goal of providing a better customer experience and more personalized customer service.
In the world of fintech solutions, partnerships have expanded the reach of these technologies and helped put more customer-friendly features in place. Digital customer service company Glia and Q2 Holdings, Inc., a provider of digital transformation solutions for banking and lending, recently announced an expansion of their partnership intended to provide one-stop-shopping for Q2 clients.
Q2 will now offer Glia's Digital Customer Service platform as part of its Enterprise Business Development Reseller Program. The new integrated offering will help banks and credit unions to modernize and digitize customer service and enhance the overall employee and customer experience. Earlier this year, Glia was an early participant in the Partner Accelerator Program through the Q2 Innovation Studio, a portfolio of programs and technologies including Q2's SDK, which more than 400 banks and credit unions and more than 40 partners are using to design, develop and deliver digital banking experiences. Nearly 20 banks and credit unions are already leveraging Glia through the Q2 Partner Accelerator Program
Now, with the expanded partnership, the two companies are enabling Q2 clients to purchase a fully integrated solution directly from Q2. The move was made in part due to positive customer feedback.
"Glia's company culture aligns very closely with ours; we both have customer-centric missions that prioritize delivering the seamless, modern experiences financial institution employees as well as end users expect today," said Jonathan Price, Q2's executive vice president, Emerging Businesses, Corporate & Business Development, in a statement. "The feedback from our Q2 clients is that Glia's Digital Customer Service platform enables them to more effectively and efficiently serve customers and deliver superior experiences through Q2's Digital Banking Platform. We look forward to helping more banks and credit unions better serve their account holders where and how they want, via our expanded partnership."
Edited by Luke Bellos