The buying experience has been dubbed as a top priority for sales and marketing. That is because it’s really the core of the entire buying process – the buyer’s perspective. This includes seeing the need to purchase a specific item, viewing the options and making a purchase. Keep in mind that the buying experience is different from the customer experience. Customer experience focuses on how existing customers interact with the company – but that can only happen after a successful buying experience.
For businesses, an enhanced buying experience will build trust among the customers, shorten the sales cycle, help the business gain loyal customers and increase conversion rates.
To bring the power of AI-driven conversation intelligence to the buying experience, Jenne Cloud Services Brokerage partnered with Invoca. Jenne CSB offers agents access to the channel’s cloud solutions, now including Invoca’s conversation intelligence platform that will enable marketing, sales and customer experience teams to deliver seamless buying experiences that drive revenue growth.
“Invoca offers Jenne’s customers the ability to enhance their experience through valuable insights and visibility into the entire customer journey, from digital to conversation points throughout,” said Shawn Berry, senior vice president of global cloud sales, Jenne Cloud Services Brokerage.
The partnership will allow customers to have access to conversation data that will aid in delivering that seamless buyer experience. In addition, through the partnership, Invoca will automatically QA 100% of customer calls and personalize customer conversations with real-time caller intent to further drive positive experiences and revenue growth.
“We are thrilled to partner with Jenne to expand the reach of our AI-powered conversation intelligence platform to help more businesses drive growth. Jenne has a well-established presence in the CSB market, and we’re excited to partner with them as we grow our channel business,” said Grant Burchfield, assistant vice president of partnerships and alliances at Invoca.
The combination of Jenne’s agent partners and Invoca’s AI-powered conversation intelligence platform will make for a better experience for customers and buyers, which benefits businesses, and helps Invoca continue to strengthen its network within the channel market.
Edited by Erik Linask