While store signage has always been a staple of business-to-consumer marketing, today’s store signage looks a bit different than it used to. For starters, it’s usually digital. Secondly, it can also pull data from a variety of different sources, including social media, for the purpose of commercial display.
Unified customer experience management platform company Sprinklr has announced that it is now an official Software Partner for Samsung’s global display division. As a software partner, Sprinklr is able to make its platform available as an integrated app for Samsung SMART Signage and Hospitality Displays. Samsung and Sprinklr announced the partnership at NRF and will be showcasing how customers such as The Honest Worm and Duck Donuts are leveraging the integration and capabilities at both the Samsung and Sprinklr Booths during the show.
Leveraging Sprinklr’s platform enables Samsung to deliver content and data from more than 30 social and digital channels directly via their commercial display products. Users can update information in real time and manage 100 percent remotely with Samsung’s service offerings. Moreover, Samsung is also an official reseller for Sprinklr, now offering Sprinklr capabilities directly to their customer base.
“Shoppers expect to receive a positive first impression when interacting with a brand,” said Parrish Chapman, Director of Enterprise Retail Sales Key Accounts at Samsung Electronics America, in a statement. “These rising customer expectations are prompting retailers to rely on Samsung to create meaningful experiences for their customer base through the use of display technologies in their stores. Our partnership with Sprinklr helps our retail customers meet this mission by consolidating social media content, promotions and reviews that are updated in real-time while consumers are shopping.”
Customers today expect more personalized marketing, and digital signage customized for the day (or week, or moment) can help meet these expectations.
“Delivering real-time, customizable data and content from digital channels to consumers will help retailers revolutionize the shopping experience,” said Doug Balut, Senior Vice President of Global Alliances for Sprinklr. “By pairing Sprinklr’s Unified-CXM platform with the industry-leading digital signage and displays from Samsung, companies can enhance the seamless experience of customers, differentiate their stores and brand, and drive business results.”
Edited by Alex Passett