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Keep Customer Records Accurate through OneBill and HubSpot Integration

By Greg Tavarez February 03, 2023

A major business objective is to ensure that customer data is accurate in a CRM and is mirrored in other system-wide businesses. The reality, though, is that this proves to often be a struggle for businesses. CRM databases, for whatever reason, come with 10% to 25% of critical data errors, according to SalesIntel.

With inaccurate customer data, sales teams face difficulties building a pipeline, sales forecasts are off, and projections fail to be met. To the delight of businesses, however, a new OneBill and HubSpot integration gives businesses the peace of mind that their customer records are accurately duplicated and kept up to date in real time.

OneBill is a billing platform where businesses can automate the entire quote-to-cash cycle, from setting up products, managing contracts, fulfilling orders, rating usage, applying taxes, billing and recognizing revenue. HubSpot is a CRM platform with the tools needed for marketing, sales, customer service and content management.

Through the integration, businesses are enabled to sync OneBill subscribers as contacts in HubSpot, sync OneBill orders as deals in HubSpot, associate HubSpot deals with contacts, sync HubSpot contacts as subscribers in OneBill, and sync HubSpot quotes as quotes in OneBill.

“Maintaining CRM data integrity and accuracy continues to be a growing priority for our customers, and so we are ecstatic to introduce this integration with one of the top CRM providers in the game,” said OneBill founder and CEO JK Chelladurai.

One of OneBill's customers, ISP provider BlazingHog, is test-driving the new integration and sees the benefits of having their customer records in sync with their billing data. Previously, customer data was not tracked efficiently as there was no way to tell which channel attributed to the sale. With the new integration of OneBill and HubSpot, BlazingHog can determine the actual cost of acquisition.

“With this automation, we are now able to see the complete customer acquisition journey and attribute revenue to each touch point,” said BlazingHog CEO Thomas Filla. “Now, we can focus on the advertising sources that maximize value.”

Edited by Alex Passett
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