CustomerZone360 NEWS

Free eNews Subscription

Engage with Customers through QR Codes with Openscreen's All-in-One Solution

By Greg Tavarez February 08, 2023

QR codes are an accessible, contactless solution that are seen more and more commonly today. Car service shops use QR codes for guests to check in. Mobile vendors use QR codes for payments. Governments in the U.K even use QR codes to prove voter identity.

QR codes deliver valuable information to the code maker, such as the date, time and location of the scan, while delivering secure and robust digitalization of the physical world. With that information, there are times QR code makers feel overwhelmed.

Openscreen, a provider of QR code-driven enterprise solutions, added rich online publishing capabilities to give companies, brands and venues a turnkey system to design, launch and track QR code programs through its new all-in-one publishing solution: Openscreen Engage.

Openscreen powers frictionless QR code-based applications and enables the creation of interactive applications that allow enterprises to meet, interact and transact with their customers and resources.

Openscreen Engage combines dynamic QR codes, real-time messaging, customer consent and first-party data capture to drive customer loyalty, organic revenue growth and insights businesses didn’t have previously.

With Openscreen Engage:

  • Design, publish and manage interactive mobile multimedia content.
  • Style, create and print dynamic, branded QR codes.
  • Use form templates to capture consented customer and employee data.
  • Send notifications via email, text, and multimedia messaging.
  • Gather scan data and content usage insights via reporting and analytics.

So, how does Openscreen Engage actually work? Customers scan an Openscreen Engage QR Code in response to a call-to-action campaign. Openscreen captures first-party and contextual data at the point of interaction. Contact data and consent is captured in real-time and is pushed to CRM via plug-ins. Openscreen then provides real-time, personalized messaging back to your customer. Finally, data captured at every engagement point is returned back as insights.

“Customers tell us it's cumbersome to manage content, QR codes and user profiles across many separate systems,” said Gemini Waghmare, CEO of Openscreen. “Openscreen Engage brings all of that together to allow businesses to take educational and interactive content to their employees and customers where they want and need to consume it.”

Openscreen Engage, expected to be commercially available in February 2023, empowers businesses to leverage and integrate the full potential of QR codes into their operations and marketing initiatives. Doing this increases loyalty and retention as businesses connect and engage with its customers.

Edited by Alex Passett
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

CustomerZone360 Editor

Related Articles

Amazon Connect Adds New Generative AI Capabilities to Aid Call Center Agents

By: Tracey E. Schelmetic    12/7/2023

Amazon Web Services, Inc. (AWS) recently announced the addition of new generative AI capabilities in Amazon Connect, AWS's cloud contact center.

Read More

Limango Future-Proofs Contact Center Operations with NICE CXone

By: Greg Tavarez    12/6/2023

Limango selected NICE CXone as the foundation for its contact center operations to drive operational efficiency and deliver positive customer experien…

Read More

Analyzing How CRM is Key to Success in the Hospitality Industry

By: Contributing Writer    12/6/2023

Hotel CRM is linked with improving performance and standing out of the crowd of other hotels next door. There is so much data floating around in the h…

Read More

E-MetroTel Introduces InfinityOne-Powered Omnichannel Contact Center for Better Customer Engagement

By: Greg Tavarez    12/6/2023

E-MetroTel customers can now manage incoming queries and communication across multiple media interfaces to provide a consistent user experience as the…

Read More

Qtrac and Mint Group Partner for New, Customized Customer Queuing Solutions

By: Tracey E. Schelmetic    12/6/2023

Virtual queue management and appointment scheduling solutions provider Qtrac recently announced that it entered a partnership with Mint Group, an Azur…

Read More