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Commerce Experiences Secured through F5 and Visa Partnership

By Greg Tavarez March 09, 2023

The increasing numbers of data breaches and cyberattacks result in growing concern among customers when it comes to transactions. Customers are more aware of the risks involved nowadays (especially in online transactions), and they seek assurances that their personal and financial information is protected.

At the same time, customers expect a seamless experience when making purchases online. They want the process to be easy and intuitive without any glitches or interruptions, completing their transactions with just a few clicks.

The ball is in the court of businesses to provide secure and seamless online commerce experiences. Through a new collaboration between F5 and Visa, merchants are empowered to provide their customers with a seamless, secure and personalized shopping experience.

“Security is at the core of everything Visa, and this step with F5 reinforces Visa’s commitment to securing the payments ecosystem and protecting all players within it,” said Jack Funda, Senior Vice President, Business Development and Partnerships, Global Merchant Sales and Acquiring at Visa.

F5 is a multi-cloud application services and security company committed to bringing a better digital world to life. Its Distributed Cloud Authentication Intelligence uses AI and behavior analytics to securely recognize returning customers, eliminating their need to log in with a username and password. Customer recognition at the beginning of the customer journey now enables customer personalization and reduces the inefficiency of guest checkout.

Because Distributed Cloud Authentication Intelligence combines with F5 Distributed Cloud Bot Defense, merchants also gain access to fraud defenses and bot detection to protect the commerce journey. Distributed Cloud Bot Defense stops bots from testing stolen credentials, prevents the creation of fake accounts for fraudulent use, mitigates inventory hoarding, and disrupts enumeration of codes that lead to card cracking.

“Customer trust is crucial to merchants’ businesses, so it is critical that merchants remove login friction to provide this trusted experience and drive revenue to sustain economic resiliency,” said Saurabh Bajaj, Vice President and General Manager, Bot and Risk Management at F5. “When logged in users have a better, more seamless experience and they know their shopping journey is secure, they are less likely to abandon their carts.”

F5 and Visa are delivering innovative and secure solutions for Visa’s merchants to better engage customers by providing them the secure, frictionless shopping experience they demand.

Edited by Alex Passett
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CustomerZone360 Editor

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