customer

CustomerZone360 NEWS

Free eNews Subscription

DrivenIQ AMP-lifies Curation of Cookieless First-Party Data Audiences

By Greg Tavarez March 15, 2023

Understanding customer data, customer journey and data activation is crucial to the success of any business. By analyzing customer data, businesses gain valuable insights into their customers' behavior, preferences and needs. This information is then used to develop personalized marketing campaigns, improve customer experiences, and make better business decisions.

Similarly, understanding the customer journey helps businesses to identify the different touchpoints that customers interact with before making a purchase. This knowledge is used to optimize these touchpoints and ensure a seamless customer experience, leading to increased customer loyalty and retention.

Yeah, it is vital for brands to maximize marketing spend. More so by identifying audiences in a cookieless way and mobilizing them across different pathways to create efficiencies. DrivenIQ’s AMP answers the call.

The audience intelligence customer data platform helps brands and marketers identify and engage with new in-market audiences, while ingesting and normalizing their existing customer data to craft more effective marketing campaigns and maximize ad spend.

AMP empowers brands to learn who their customers are and who they are most likely to be. DrivenIQ, which rebranded its organization to better showcase its identity resolution and CDP capabilities, also provides brands with the ability to easily identify their ideal customer profile with more than 500 different demographic and psychographic characteristics woven in.

While other data platforms provide probabilistic data based on household-level assumptions, AMP stands out with over 14 billion certain and deterministic records that are specific to individuals across all their devices. Additionally, AMP enables marketers to develop privacy-compliant, personalized 1:1 marketing campaigns essential for effective marketing.

“AMP, our Audience Management Platform called VisitIQ, is truly transformative, empowering brands and marketers to tap into 14 billion deterministic records to create the smartest new audiences available,” said Albert Thompson, founder and CEO of DrivenIQ. “The result, and arguably the most powerful, is the ability to connect and activate cookieless first-party data audiences across all the digital pathways and media channels for maximum marketing ROI and effect, at the individual level.”

AMP use cases are built with Fortune 500 companies, and Thompson says that businesses, including some well-known brands, see potential with AMP.

"Our data is the most comprehensive, updated and accurate on the market,” said Thompson. “Brands have no more time or money for estimations, guesswork or the inability to curate first-party data audiences, data audience mapping, audience data modeling or creating audience lookalikes. They need to know who their potential audiences are – in seconds, we tell them exactly that.”




Edited by Alex Passett
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

CustomerZone360 Editor

SHARE THIS ARTICLE
Related Articles

Flirting with Chatbots? Americans are Increasingly Comfortable Interacting with AI

By: Tracey E. Schelmetic    2/26/2024

Infobip recently commissioned a survey that shed light on Americans' interactions with chatbots, uncovering some intriguing insights into the evolving…

Read More

Twilio Report Finds Increased Awareness on the Value of Prioritizing Data Quality

By: Tracey E. Schelmetic    2/26/2024

A new report from Twilio Segment, the company's fifth annual Customer Data Platform Report (which is based on the findings of anonymized usage data fr…

Read More

Unified Office Combines Sentiment Analysis with Real-Time Alerts

By: Greg Tavarez    2/23/2024

Unified Office combined its next-generation Sentiment Analysis tool with the Premium Notifications product to provide real-time emotion detection and …

Read More

Survey by Iterable and Wakefield Research Finds Strong Adoption in AI Marketing Solutions

By: Tracey E. Schelmetic    2/23/2024

AI customer communications platform Iterable (together with Wakefield Research) recently released the results of new survey designed to reveal the way…

Read More

Companies Must Consolidate Information for Effective Customer Interactions

By: Greg Tavarez    2/20/2024

Beth Schultz, vice president of research and principal analyst, Metrigy, led a panel discussion at Future of CX Expo, featuring Whitney Meer, applied …

Read More