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A New Blend of Success: Smoothie King Selects Medallia to Improve Experiences

By Alex Passett March 21, 2023

When I think of Smoothie King, the first words that spring to mind are usually “I’ll have an Activator Recovery Strawberry Banana Smoothie with pineapple, a fiber blend enhancer, and Greek yogurt, please.

What I hadn’t thought of in regard to Smoothie King (at least, not until today) are the words “critical business infrastructure” or “platform for brands looking to keep abreast of market developments” but that’s where we are today.

Why? Because Medallia, the out-of-the-box integrations and enterprise experiences platform, officially announced that Smoothie King is the latest brand to select it as its new experience platform of choice.

(Also, I hope you didn’t mind my personal intro about smoothies; I figured it would blend right in.)

So, Medallia. Per Gabe Benavides, Medallia’s EVP of Sales at Marketing, the company is thrilled to be working closely with Smoothie King.

“We help customers deliver truly world-class experiences, whatever their given fields,” Benavides said. “With customers and employees alike engaging in new ways, leading organizations recognize that experience-centric operations have become part of a well-rounded critical foundation for business success.”

“So, to stay ahead of changing market conditions and rising expectations,” Benavides continued, “brands like Smoothie King must understand their people – their employees as much as their customers – across every calculable touchpoint so they can act quickly to deliver exceptional, stand-out experiences.”

Medallia has a history of serving dozens on dozens of huge brands; these include (but aren’t limited to) 3M, 7-Eleven, Airbnb, Atrium Health, Best Western, Comcast, Del Taco, Delta, Hilton and Marriott, H&R Block, IBM, Mazda and Mercedes Benz, Noom, PayPal, Petco, RingCentral, Sam’s Club, Sephora, T-Mobile, and Walmart.

From on-site operations to human resources, research, and sales and marketing, the Medallia platform has a track record of meeting unique brands’ needs while ferrying them through transformational changes that impact the long-term benefits for their employees and customers, all in one.

For instance, aforementioned brands like 7-Eleven have seen a huge 93% increase in customer service case efficiency with Medallia (which helps increase resolution rates), and PayPal has driven $2 billion in additional payment volume. The Medallia platform captures billions (with a ‘b’) of experience signals across interactions (i.e. over voice, video, IoT, social media, and corporate-messaging tools) to then reveal predictive insights that drive these kinds of fresh and empowered business outcomes.

To learn more about how Medallia helps others like how it’s now helping Smoothie King, click here for info.

Edited by Greg Tavarez
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