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Native AI Raises $3.5 Million in Funding for Its Generative AI Consumer Research Solution

By Tracey E. Schelmetic April 12, 2023

While there are a variety of AI solutions on the market to help companies better understand their customers, many of them rely on non-specific public datasets. Fewer of them are tapping users’ actual data sources.

Market intelligence platform Native AI announced that it has raised $3.5 million in seed funding to enable brands to measurably improve products, customer experience, marketing and revenue through generative AI-powered consumer research. Powered by proprietary, generative AI, Native AI uses real-time industry, consumer, and product data to create custom digital twins of target customer and consumer bases, according to the company. A digital twin is a digital representation of an product, service or – in this case, a customers -- that allows companies to engage in simulation, integration, testing, monitoring, and maintenance.

The goal, said the company, is to simplify, expedite and improve how brands collect market insights. Users can then interact with the digital twins and ask specific questions about products, habits and preferences, getting actionable and unbiased answers within minutes.

“Consumer research is going through a renaissance and generative AI is leading the way,” said Frank Pica, CEO and co-founder of Native AI. “Imagine being able to chat with a custom clone of your target audience anytime, anywhere. This makes customer engagement substantially deeper, faster, better and more cost-effective than what’s possible with traditional market research. For instance, brands can get specific answers to key questions, like ‘what new flavors are you most likely to buy?’, instantly. That simply wasn’t possible before today.”

Native’s AI can also be configured to specific audiences, personas and customer bases, or a company’s own data, so the recommendations are targeted, more accurate, transparent and less biased than traditional market research and consumer surveys, according to the company.

The funding round was led by JumpStart Ventures and Ivy Ventures, with participation from 11 Tribes Ventures and Connetic Ventures. Native was one of only 24 companies in the generative AI space to raise a venture-backed seed round in Q4 2022, according to Pitchbook.

Edited by Greg Tavarez
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