Clickatell Launches Chat Commerce Platform as a Service Product

Today, customers like to communicate by chat, which is proving to be challenging for many companies that need to integrate chat easily within their broader contact center experience, which should ideally include payment processing and other sales functions. That said, customers also prefer to use the chat platforms with which they are familiar.

Mobile messaging and chat company Clickatell announced the launch of its new Chat Commerce Platform as a Service (CCPaaS) product, which the company notes is the first of its kind, allowing users to capitalize on the opportunity of chat commerce, the emerging next wave of digital commerce. The new platform enables businesses to connect, interact and transact with their customers on the messaging platforms they already use. The Chat Commerce Platform as a Service was designed to deliver full, authenticated commerce experiences within the most widely adopted mobile messaging environments, such as WhatsApp, Apple Messages, SMS and USSD.

Chat Commerce Platform as a Service is expected to allow businesses to create chat commerce experiences that drive sales and increase customer satisfaction. Businesses can stay ahead of the conversational commerce trend by conducting commerce in the world's largest messaging apps. Clickatell's CCPaaS also allows businesses to save time and reduce costs by providing relevant, in-context brand experiences and secure payment capabilities to their customers through the convenience of messaging. New platform features include card tokenization and integration with WhatsApp Commerce functionalities that allow the display of product information and images in the brand's WhatsApp channel.

"The launch of Clickatell's Chat Commerce Platform as a Service marks a significant milestone in our company's mission to revolutionize customer engagement and facilitate frictionless commerce within messaging apps," said Pieter de Villiers, CEO and Co-Founder at Clickatell, in a statement. "We run our lives within messaging apps; whether arranging a lunch with a friend or scheduling a school drop-off, messaging is convenient and simple.