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StructuredWeb Adds AI-Driven ChannelGPT Feature to Its TCMA Platform

By Tracey E. Schelmetic May 09, 2023

Multichannel marketing is critical to attracting and keeping today’s omnichannel customers. Many companies employ what’s known as through-channel marketing automation (TCMA) to help them scale their advertising programs across multiple channels and drive local sales by managing brand assets and marketing resources with channel sales partners. TCMA platforms have become increasingly important tools for driving sales, particularly in localized markets.

Marketing automation platform solutions provider StructuredWeb announced the launch of ChannelGPT, the company’s new generative AI tool seamlessly integrated into the company’s TCMA platform designed to revolutionize the way vendors and partners create, customize and distribute channel marketing content. The solution was created to allow channel marketers to engage their complex partner ecosystems in an innovative way. By harnessing the power of advanced generative AI technology, StructuredWeb enables vendors and their channel partners to overcome numerous challenges, enhancing the overall efficiency and effectiveness of their marketing efforts.

ChannelGPT allows vendors to simply upload their general sales, marketing and product content, which the system learns and uses to generate a wide array of marketing assets for their partners. Partners can then log in, input their unique business value propositions and requirements, and receive bespoke marketing assets that perfectly align with their marketing and go-to-market needs. The platform is capable of generating diverse content formats, such as press releases, blog posts, website copy, emails, social posts, positioning letters, banner ads, and even customized sales and video scripts.

“…This is not the first time StructuredWeb has transformed the TCMA industry, but the introduction of ChannelGPT may be the most consequential,” noted Daniel Nissan, founder and CEO of StructuredWeb in a statement. “The AI-driven channel marketing engine transforms the way vendors engage with their partner ecosystems through the creation, management, and distribution of tailored marketing assets. By leveraging the latest generative AI technology, we are empowering vendors and their channel partners to work smarter together - enabling larger organizations to streamline channel marketing initiatives, while upleveling capabilities for vendors of all sizes.”

Edited by Greg Tavarez
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