Companies today are striving to provide a better, more effective customer experience. They’re doing it via data-driven, personalized communications. But while it’s an important step for all companies – particularly those that wish to keep their customers – it’s of vital importance for highly regulated industries such as financial services, insurance and telecommunications, where the pressure is on to deliver more personalized and dynamic customer experiences to stay competitive while simultaneously navigating increasingly complicated regulatory requirements.
Data integrity company Precisely announced the launch of its EngageOne RapidCX, which it’s calling an “innovation in customer communications management,” or CCM. The RapidCX solution allows organizations to solve challenges such as disjointed customer communications, compliance with changing regulations, and siloed legacy systems. The goal is to improve efficiencies by replaving manual customer experience processes with an automated solution that enables business users to harness data from across all systems; enhance customer engagement by capturing data-driven insights to quickly and easily personalize communications; and ensure compliance with end-to-end communications tracking, delivery tracing and archiving. Easy-to-manage governance controls make even complicated industry regulations easier to follow, noted Precisely.
The RapidCX solution brings together a wide variety of standalone capabilities into a comprehensive, fully managed cloud-based platform, providing a simplified way for customers to get access to modern customer-focused technologies without the need for extensive integration. With the rollout of RapidCX, organizations worldwide can now easily and dynamically deliver satisfying, personalized experiences, no matter how, where or when the customer chooses to interact, said the company.
“Businesses can no longer apply a one-size-fits-all approach to customer engagement,” said Greg Van den Heuvel, Executive Vice President and General Manager of Engage Solutions at Precisely. “Today's customers expect extraordinary experiences, and trusted data is the cornerstone for delivering them. Forward-thinking organizations are turning to cloud hosted integrated customer engagement platforms, fueled with accurate, consistent, and contextual data, to revolutionize their approach to customer communications.”
Edited by Greg Tavarez