Vonage Partners with WhatsApp for Payments in Singapore

In the earliest days of shopping via social media, the payment process was somewhat cumbersome and often involved redirection to a third-party payment app, which was a drawn-out-enough process and many would-be customers abandoned their purchases.

That said, cloud communications company Vonage recently announced a partnership with Meta’s WhatsApp as a Business Solution Provider to launch payments on the messaging app in Singapore. With this new capability, Vonage Conversational Commerce (powered by Jumper.ai) businesses and consumers will be able to benefit from seamless, end-to-end shopping experiences, from discovery to engagement and payments, all within WhatsApp.

Vonage Conversational Commerce was created to allow brands to create omnichannel, messaging-first customer buying experiences across popular messaging, social and web platforms such as WhatsApp, Messenger, Apple Business Chat, Instagram, Twitter, SMS, LINE, Google Business Messages, brand websites and more. As messaging becomes more important to consumers across the globe as a quick and direct way of connecting with their favorite brands, Vonage’s application is expected to meet the needs of major global brands, helping them to connect with consumers, while also turning these conversations into richer AI-enabled customer experiences.

With a estimate of more than one billion users connecting with businesses across Meta’s messaging services every week, the ability to process payments securely through WhatsApp will enable companies to deliver a differentiated, and real-time customer experience, which will boost customer engagement and build loyalty, noted the two companies.

“Backed by the power of the full Vonage Communications Platform, we are delighted to meet customers' evolving needs with Vonage Conversational Commerce powered by Jumper.ai - providing embedded commerce capabilities to drive more engaging and seamless shopping experiences through WhatsApp,” said Yash Kotak, Senior Director of Product Management at Vonage. “This development highlights our commitment to continue pushing the boundaries of conversational commerce and empowering businesses throughout Singapore to create meaningful relationships with their customers.”