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Orbita Launches CallDeflectAI Solution to Help Healthcare Companies Automate Queries

By Tracey E. Schelmetic June 14, 2023

Most companies find that the vast majority of their customer inquiries involve basic information that benefits immensely from automation. In banks, it’s balance inquiries. In regard to IT companies, they contend with password change requests. Healthcare providers often find most of their queries involve prescription refills.

So, to help the latter, AI-powered virtual assistant and healthcare automation workflow company Orbita recently launched its CallDeflectAI solution that addresses the overwhelming call volumes plaguing healthcare organizations (that are simultaneously challenged by staff shortages).

CallDeflectAI is a conversational virtual assistant deployed on provider websites to answer routine patient questions. Drawing from client-approved content, the Orbita solution leverages the latest generative AI technologies like GPT so virtual assistants can be created more quickly and inexpensively.

One client that has adopted the technology is DayaMed, a company which helps patients manage their prescriptions – in turn, supporting provider organizations seeking ways to reduce medical complications and hospitalizations while improving quality metrics.

“It is impossible to have staff available 24/7 to answer all questions, especially with current labor shortages and high turnover rates,” said Michael Swanson, Chief Operating Officer at DayaMed, which adopted CallDeflectAI this past May. “CallDeflectAI means individuals who want to learn more about us can come to the website whenever convenient to get their questions answered, even at two o'clock in the morning. They don’t have to wait.”

This frees staff to interact more meaningfully with the subset of users requiring personalized service, and helps patients get the information they need to better manage their health, said the companies.

Natural language processing (NLP) means users can pose questions using familiar words and phrases, and conversational dialogs probe for more details so answers are delivered in context. The generative AI layer also adds immediate access to comprehensive information responsive to the user’s needs. CallDeflectAI ingests only documents provided by the provider to ensure accuracy and security.

“The industry has been hesitant to adopt virtual assistants because conventional ‘bad bots’ were more frustrating than helpful,” said Patty Riskind, CEO of Orbita. “Orbita solves these problems with virtual assistants that support interactive conversations built on proprietary content ingested via generative AI. Today’s patient is familiar with digital tools. CallDeflectAI meets the demand for a consumer-friendly experience while allowing providers to dedicate overextended staff to the most critical and high-value interactions.”




Edited by Alex Passett
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