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CallTower Debuts Upgraded CRM Integration for Microsoft Teams

By Greg Tavarez June 22, 2023

Here's a thought: A comprehensive array of communication and collaboration features seamlessly integrated into a single application solidified Microsoft Teams as a dominant force in the UC arena. Offering functionalities such as chat, video meetings, file sharing, and collaborative workspaces, Microsoft Teams provides organizations with a unified platform to facilitate efficient and effective communication among team members.

In a testament to its widespread adoption, a Statista report revealed that in 2022, 270 million users relied on Microsoft Teams daily. This number reflects the platform's immense appeal and highlights its role in transforming the way organizations communicate and collaborate. The growing popularity of Microsoft Teams can be attributed to its user-friendly interface, robust feature set and integration capabilities with other Microsoft applications and third-party services.

As a result, the UC platform witnessed a surge in popularity across diverse industries and sectors.

Capitalizing on Microsoft Teams’s popularity, CallTower, a provider of enterprise-grade unified communications, contact center and collaboration solutions via the cloud, unveiled its enhanced CRM integration for Microsoft Teams called Unite for Teams.

CallTower has extensive experience, a comprehensive suite of cloud-based communication solutions, and a commitment to customer satisfaction. By empowering businesses with UC, contact center capabilities and collaboration tools, CallTower helps organizations enhance productivity, improve customer service and drive success in the digital age.

Unite for Teams aims to foster seamless connectivity, boost productivity and elevate customer service standards. With an extensive array of integration features that encompass over 200 widely used applications across various industries, Unite for Teams enables efficient contact searching, contact popping, caller preview, click-to-dial functionality and activity logging, among other time-saving capabilities.

“CallTower’s Unite CRM Integration for Microsoft Teams empowers teams to collaborate more effectively, reduce manual data entry and provide better customer experiences,” said CallTower Chief Technology Officer Jeff Schroeder. “With this integration, users can get the information they need while communicating within Microsoft Teams, eliminating the need to open multiple applications or switch between them.

The integration ensures real-time updates on customer information within ongoing conversations, facilitating smoother interactions and fostering an enhanced customer experience. The solution also allows users to effortlessly search for customers in the CRM database and effortlessly create new records when required.

“The integration provides customers with the ability to access customer records, extract relevant information from those records and share it with other team members in a secure environment easily and quickly,” said CallTower Chief Revenue Officer William Rubio.

Rubio went on to say that by streamlining conversations and improving collaboration, “CallTower’s Unite CRM Integration helps teams become more productive and successful.”




Edited by Alex Passett
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