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Qtrac and Raydiant Partner to Deliver Customized Customer Experiences

By Tracey E. Schelmetic July 10, 2023

Companies today are collecting a lot of data, and the smart ones are using this information to better engage customers. The goal is to offer clients personalized and meaningful end-to-end content experiences that help foster higher customer engagement. Data can be leveraged to discern what customers want and when they want it, allowing companies to engage in more proactive customer support and marketing.

Queue management and appointment scheduling solutions provider Qtrac recently announced a partnership with Raydiant, a provider of customized digital media content experiences designed to engage customers. Like Qtrac, Raydiant offers a web-based platform that scales easily from one to 100,000 locations. The presence of the Qtrac application in Raydiant's marketplace will draw clients to consider virtual queue management, said the two companies. Raydiant also counts a number of high-profile retailers, banks and restaurant chains among its clients.

"Raydiant sought out Qtrac to provide its clients with the company's virtual queueing, appointment scheduling and queue management software, utilizing Qtrac's waiting area and mobile queuing monitors to deliver its content," said Bobby Marhamat, CEO of Raydiant. "We partnered with Qtrac because of the breadth and depth of their platform. This partnership is another step in helping our customers use data to create amazing experiences."

In the announcement, the companies noted that one of the largest banks in Jamaica has become the first joint customer to result from this partnership. The bank’s customers have the option to check in remotely or on-site but choose how and where they wait for service. Based on their interactions with the queuing solution software, customers will engage with highly personalized offers, promotions, and more while they wait for service, creating positive experiences that can retain customers and increase how much they buy.

"Customers who are satisfied with both the amount of time they wait—which is heavily influenced by where and how they wait—and the service they receive throughout their customer flow are more easily retained and tend to purchase more and more often," said Yoni Lavi, president and founder of Qtrac, in a statement. "Buyers expect relevant content delivered to them, and Raydiant, through Qtrac's solution, will deliver."

Edited by Greg Tavarez
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