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AffinityX Launches Chat to Conversion Tool for Local Businesses to Deliver Tailored Experiences

By Tracey E. Schelmetic July 28, 2023

Are you listening to your customers’ conversations? Are you tracking them? Are you mining them for every bit of intelligence possible? If not, you’re likely delivering inferior customer support…probably at higher cost than necessary, and missing significant opportunities. Today's customers demand seamless and tailored experiences, which means businesses face the challenge of engaging with customers across multiple touchpoints and channels during all times of the day and need intelligent solutions for customer engagement and conversion tracking beyond traditional website forms.

Marketing campaign solutions provider AffinityX recently announced that as part of their ongoing commitment to delivering improved marketing solutions and support, they are launching Chat to Conversion, a generative AI-powered tool designed to help local businesses engage with customers and track conversions across multiple channels, 24/7.

With Chat to Conversion, businesses can more easily engage with customers in real-time, converting casual visitors into leads and customers. The tool leverages generative AI to provide responses to questions based on content found on the website, helping businesses streamline customer engagement and support, and providing a seamless experience for users across the business website, SMS, Facebook, Google Business, and phone calls while capturing valuable lead information and freeing up staff to focus on higher-level tasks. In addition, Chat to Conversion offers channel-specific customer experiences to create unique customer engagement touchpoints, helping local businesses continually optimize their customer experiences and turn conversations into conversions.

Chat to Conversion offers Integrations across multiple channels (websites, Facebook, voice, SMS and Google Business), and provides channel-specific customer experiences. With knowledge bases configured for the accurate details of their businesses, companies can increase efficiency in customer communication and lead capture.

"We are proud to introduce Chat to Conversion as the latest addition to our suite of innovative solutions," said AffinityX's head of Product Marketing, Amanda McGinnis. "Our goal is to provide the best customer experience possible, and this tool enables our clients to help local business make their conversations with customers easier and more productive."

Edited by Greg Tavarez
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