CustomerZone360 NEWS

Free eNews Subscription

Neurons Launches AI Predictor for Brand Attention

By Greg Tavarez August 25, 2023

The generative AI market size was evaluated at $10.79 billion in 2022 and it is predicted to be worth around $118.06 billion by 2032, expanding at a CAGR of 27.02% between 2023 and 2032, according to Precedence Research.

Generative AI employs AI and machine learning to create new content, and it uses algorithms to recognize patterns in input data and generate similar outputs. This technology finds applications in various sectors like finance, robotics, healthcare and IT. It's also being used for tasks such as converting text to images, improving image quality, and turning text into videos.

The growing demand to streamline workflows and adopt new technologies is boosting the use of generative AI across different industries. There is even a new set of features that allows companies to instantly predict the brand performance of their ads and see how much attention brand assets, ad copy, CTAs and faces get when testing marketing assets. All thanks to Neurons’ AI predictive tool called Predict.

Predict helps companies test creative variations at a large scale and reduces the amount of manual work, time and cost to identify the best-performing ones quickly before they go live. The Automatic AOI Detection feature detects brands, text and faces in images and tracks brand assets, such as typefaces and logos, in videos. Predict calculates the total Brand Attention score for each ad and provides an overview of how much attention brand elements receive throughout the video.

The latest update impacts advertisers, marketers and designers. For example, it allows advertisers to enhance video ads for optimal brand impact by strategically placing the logo, product, and key messages. Brand consistency can be maintained using AOI Detection to emphasize logos and other defining brand elements. Additionally, marketers crafting a display ad for an upcoming sale can optimize the design and placement of CTAs to enhance attention and boost click-through rates.

With 95% accuracy and instant results, the AI generates behavioral metrics grounded in neuroscience and gives companies insights into how customers respond to their marketing assets.

"Predict continues to set the bar higher in the industry with this feature," said Mike Storm, Chief Operating Officer at Neurons. "It’s not just about speed and efficiency, but about empowering our customers with high-quality data that drives creative decisions. With Predict, brands can make the shift from intuition to insight and get hands-on proof of brand performance before spending a dime on live ads." 

Edited by Alex Passett
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

CustomerZone360 Editor

Related Articles

Study Finds Strong Correlation Between Hotel and Retail Personalization and Spending

By: Tracey E. Schelmetic    2/27/2024

Enterprise experience platform solutions provider Medallia, Inc. recently announced the findings of its new research report, "Understanding Personaliz…

Read More

Unmasking the Menace: How Deepfakes Pose Phishing Attacks on Customer Service

By: Special Guest    2/27/2024

Deepfake scammers are coming for your customers. As AI becomes increasingly sophisticated, cybercriminals are creating deepfake content that is increa…

Read More

CallRail Adds AI-Powered Analytics to Further Understand the Customer Journey

By: Tracey E. Schelmetic    2/27/2024

AI-powered lead intelligence solutions provider CallRail has announced AI-driven, self-reported attribution capabilities as a part of its innovation p…

Read More

Flirting with Chatbots? Americans are Increasingly Comfortable Interacting with AI

By: Tracey E. Schelmetic    2/26/2024

Infobip recently commissioned a survey that shed light on Americans' interactions with chatbots, uncovering some intriguing insights into the evolving…

Read More

Twilio Report Finds Increased Awareness on the Value of Prioritizing Data Quality

By: Tracey E. Schelmetic    2/26/2024

A new report from Twilio Segment, the company's fifth annual Customer Data Platform Report (which is based on the findings of anonymized usage data fr…

Read More