Today, one of the most important functions for marketing teams is the creation of authentic and engaging customer stories. The process, however, is labor-intensive and time-consuming for a variety of reasons, as many customers aren’t allowed to share their success stories on record with software vendors, strictly limiting the amount of referenceable content that go-to-market (GTM) teams can use
As a result, companies face a dilemma:
Should they invest significant resources to create high-quality content for a handful of customers, or should they attempt to manually create content in house with limited resources with a less-precise reach? Unfortunately, neither option proves cost-effective or scalable.
UserEvidence, a Wyoming-based customer voice platform for business-to-business GTM teams, believes it has solved this problem with a customer voice platform that turns survey feedback into verified proof points in minutes. GTM teams can publish shareable, on-brand content and tailor it to specific use cases based on company size, industry or geography in just a few clicks.
“Social proof is rapidly becoming the most important asset for B2B companies — guiding marketing, sales, product and customer success teams,” said UserEvidence co-founder and CEO Evan Huck. “Our mission is to help B2B companies generate authentic customer stories at scale.”
Recently, UserEvidence announced $9 million in Series A funding led by Crosslink Capital with participation from Founder Collective, Afore and Next Frontier Capital, bringing total funding to $14 million.
With UserEvidence, software vendors can reinforce product claims backed by customer data, instilling confidence in buyers to make well-informed purchasing decisions. The platform is used by business-to-business companies such as Pendo, Workato, Gong, Jasper, and Ramp, who rely on it to increase trust with buyers, shorten sales cycles and close more deals.
“As one of the earliest companies making generative AI software for businesses, we know how valuable customer testimonials are in building trust in an emerging or rapidly changing field. UserEvidence helps us capture and leverage this customer feedback at scale,” said Meghan Keaney Anderson, VP of Marketing at Jasper. “Happy customers have always been one of the strongest marketing channels, but heading into a time of significant change in the ways people discover businesses, it has never been more important.”
Edited by
Alex Passett
