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SugarCRM and SYSPRO Partner to Increase Front- and Back-Office Communications

By Tracey E. Schelmetic October 11, 2023

Business mistakes and failures are often caused by a lack of communication. Sometimes, it’s between people, but it’s often driven by a lack of communication between the front and back offices. As a result, solutions that bring business operations such as resource planning into the front office will be in a better position to avoid miscommunications that might affect the sales pipeline as well as customer communications.

Enterprise resource planning (ERP) company SYSPRO recently partnered with SugarCRM and its AI-driven CRM platform with a goal of providing mid-market manufacturers and distributors with a tightly integrated ERP and CRM solution. As a result, customers can align the front and back offices to optimize inventory, streamline supply chain and manufacturing operations, and drive additional revenue.

The joint SYSPRO ERP and SugarCRM platform enables two-way sharing of information from both platforms. When sales teams have real-time access to ERP data through the CRM system, they can efficiently check product availability and process orders more efficiently. Furthermore, the integration provides sales and customer service teams with up-to-date inventory information from the ERP system. This allows them to provide accurate product availability and delivery timeframes to customers, preventing stockouts and over-promising.

In addition, SugarCRM's AI-infused platform can analyze transactional and catalog data from SYSPRO to determine what products a customer is most likely to buy, suggest items to be cross-sold or upsold and then turn the sale into a step-by-step action for the sales rep. This powerful capability can significantly drive additional revenue for companies.

In the announcement, SugarCRM noted that the joint product will bring newfound productivity gains to sales, marketing, and customer service professionals.

"Powerful CRM and ERP integrations fulfill the need for a complete 'business operating system' spanning across the back-office and front-office to realize maximum productivity and efficiency within the business,” said Clint Oram, SugarCRM's Co-Founder and Chief Strategy Officer. “Together with SYSPRO ERP, the Sugar platform will do the work to unlock customer insights, improve the experience by providing a 360-degree view of the customer, enable better decision-making with real-time analytics, and enhance collaboration with a single source of truth for all customer data."

Edited by Greg Tavarez
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