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Signed Call Adds VoIP-Enabled Contextual Data to Outbound Calls

By Tracey E. Schelmetic December 12, 2023

Outbound customer engagement is a difficult prospect today. When brands attempt to reach customers through voice calls (via unknown phone numbers), there's usually a risk of being marked as spam or worse used for scam. This can unfortunately lower the brand's credibility and hamper its relationships with customers. Even in a more optimal scenario (i.e. where the call is not flagged as spam or scam), if the interaction lacks context, it can still result in low sales conversion rates.

So, call engagement company CleverTap recently announced the launch of Signed Call, its new VoIP-enabled, in-app voice capability for trusted and contextual customer engagement. Signed Call equips CleverTap customers with an effective way to engage with end-users, leveraging VoIP-enabled in-app calling for real-time, secure, and contextual customer experiences, said the company.

With Signed Call, brands have the ability to personalize the in-app call screen by adding the brand name, logo, as well as providing context for the call. This provides the end-user with the requisite context, enhancing the call pick-up rates. Moreover, brands are not required to disclose end-user PII data (Personally Identifiable Information) to unauthorized individuals or agents while using Signed Call, which helps mitigate privacy concerns. This no-code solution also comes with pre-built use cases and call screens for easy implementation.

"Users often choose not to pick up calls if the caller isn't a known contact. This can lead to dropped calls and missed opportunities for a business,” noted Anand Jain, co-founder and Chief Product Officer of CleverTap. “When extrapolated to the scale of a user-base, it can lead to a significant loss in revenue, and erosion of trust. However, with Signed Call, CleverTap customers can offer a personalized and secure experience, maximizing the chances of conversions and ultimately increasing revenue. Signed Call has already seen success with a select group of our customers who were part of the Early Access Program wherein significant improvements were observed in call answer rates and engagement levels.”




Edited by Alex Passett
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