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Attentive Offers Solutions for Better AI Customer Interaction and Personalization

By Tracey E. Schelmetic March 28, 2024

With more of us than ever shopping online, brands seeking to ensure that customer support is readily available are relying on artificial intelligence to do so. But how do you engage in the one-to-one personalization that makes such a huge difference in digital marketing efforts while simultaneously automating much of your customer interaction?

By making your automated solutions more personal, of course.

AI marketing platform company Attentive recently announced the next generation of Attentive AI with two premium AI solutions – AI Journeys and AI Pro. The New Jersey-based company noted that the solutions are tailor-made for marketers looking to reshape how they communicate via SMS and email with hyper-personalized interactions for the consumer.

With AI Journeys and AI Pro, companies can now send personalized and two-way messages that drive maximum performance, by optimizing the audience, content, timing and destination of each message, said the company. Trained on over two trillion datapoints and 90 billion messages sent by brands in more than 70 verticals, AI Journeys and AI Pro help companies achieve improved personalization — from data analytics and predicting shopper behavior to audience management and copywriting. The platform allows brands to deliver personalized consumer experiences throughout their shopping journey, ensuring that each message is tailored to the individual, resulting in the highest performance.

AI Journeys enables brands to maximize behavioral-based SMS and email revenue by creating individually personalized experiences for subscribers, and AI Pro enhances messaging performance by recognizing more site visitors, targeting audiences with the highest purchase intent with hyper-personalized messages sent at the ideal time for each subscriber.

“Over the past decade, Attentive has been at the forefront of mobile marketing, collecting valuable data for the world's leading brands,” said Amit Jhawar, CEO of Attentive, in a statement. “This puts us in a unique position to identify consumers, understand their motivations and actions, and help brands provide unparalleled personalized experiences. None of our competitors can match our level of technology expertise or the results we are delivering for our customers.”

Edited by Alex Passett
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