'Mediafly for Sugar' Aims to Provide Tools for Better Sales Engagement

Sales engagement numbers represent a critical metric for businesses to pursue today. Customers have more options (and more sales materials) available to them than ever, which means the time they’re spending interacting with companies’ sales processes is steadily declining. To continue meeting this reality, sellers must a.) make the most of the time they have in front of buyers, and b.) provide relevant content to guide customers to a decision. In addition, sellers need to ensure they are providing the right content throughout the entire sales lifecycle, even when they aren’t engaging directly with the buyer. This includes pre-meeting materials, guided follow-up, and ongoing check-in materials.

With this goal in mind, sales automation solution provider SugarCRM has announced a new technology partnership with sales enablement and content management company Mediafly. The result of the partnership, Mediafly for Sugar, was designed to equip customer-facing teams with the content and analytics needed to provide more engaging, personalized and interactive buying experiences.

Mediafly for Sugar provides sales reps with the tools necessary to prepare and discover content, share it with customers, and better understand how customers engage with the information. The solution leverages advanced AI/ML to optimize content performance, tracking customer meetings, sales content interactions, and sales performance. Customer engagement scoring evaluates the customer’s interest in the content while analytics-based insights drive next-best actions. Additionally, gaining insights such as the most used, viewed, or shared content, allows teams to map marketing assets back to pipeline results.

The solution enables organizations to manage sales content at scale – consumable through any device, via online and offline channels and supporting all content formats – and syncs content and engagement analytics directly to SugarCRM.

“Today’s buyers are more informed, they interact with salespeople much later in the buying cycle, and they expect information on demand tailored to their specific business needs,” said Clint Oram, SugarCRM’s Chief Strategy Officer and co-founder. “Sugar and Mediafly provide a one-stop shop for sales, buyer and partner enablement content – all surfaced directly within Sugar, for a seamless experience that empowers buyers – and sellers – with the right content at the right time.”