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Emplifi Introduces 10 New AI Powered Solutions for Customer Care Automation

By Tracey E. Schelmetic April 10, 2024

One of the biggest strengths of artificial intelligence (AI) in enterprise software solutions involves the streamlining of workflows to ensure that best practices are regularly followed. Workflow solutions save time and money by eliminating errors, ensuring timely follow-up and automating administrative tasks.

For businesses of all sizes, the benefits of automating workflow are significant. According to a report from McKinsey & Company, existing generative AI technology has the potential to automate work activities that take up as much as 60-70%of employees’ time.

“As generative AI continues to develop and mature, it has the potential to open wholly new frontiers in creativity and innovation,” wrote McKinsey analysts. “It has already expanded the possibilities of what AI overall can achieve.”

McKinsey identified customer operations and marketing and sales among the four specific business functions that could account for approximately 75% of the total value gained from generative AI use cases.

Customer engagement platform provider Emplifi recently announced 10 new AI-powered solutions designed to help social media marketing and customer care teams increase efficiencies across their departments (while creating more productive workflows, as well). The AI-powered activations include updates to Emplifi’s AI Composer, initially launched in 2023, and the Emplifi Bot — a frequently used customer care tool that streamlines customer communications and accelerates response times for common customer inquiries.

Some of the new functionality Emplifi is offering includes generative AI intent generation for the Emplifi Bot, sentiment detection in social listening, visual asset intelligence and tagging, AI powered case and topic summarization, AI Composer for customer care and AI powered image quality prediction.

“For global marketing organizations and customer care teams with advanced operations, AI-powered workflows are a necessity to deliver exceptional customer experiences at scale,” noted Todd McCaslin, Chief Technology Officer for Emplifi. “Our Innovations Team has developed more than 50 different AI-powered features that drive automation across marketing and customer care departments, helping brands optimize content performance, maximize technology investments, and smoothly scale cross-functional operations.”

Edited by Alex Passett
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