customer

CustomerZone360 NEWS

Free eNews Subscription

Sanas Granted Patent for Real-Time AI Accent Conversion Technology

By Tracey E. Schelmetic May 13, 2024

With call center agents increasingly located in all parts of the world, understandability has become a real problem. Agents are often located in noisy, packed call centers, which can lead to significant background noise. In addition, agents often speak in accents that may be unfamiliar to the customers, patients or subscribers whose calls they are supporting. Technology is now playing a role in making these calls clearer and more comprehensible.

Speech understanding AI technology solutions provider Sanas has announced a significant milestone with the issuance of a broad patent for its Real-Time Accent Conversion AI Technology in both the U.S. and India. With Sanas' patented real-time accent conversion and background noise elimination technology, agents speak naturally — as if in a quiet studio — while the technology "adapts their accents to one the customer more easily understands," according to the company. Today more than 10,000 agents in India and the Philippines use Sanas each day, and more than 100,000 agents are expected to use Sanas daily by the end of this year.

When agents are better understood by customers, it boosts the quality of transactions (Sanas’ technology has shown to boost customer satisfaction scores by 22%). Agents can raise their earnings thanks to improvements in KPIs such as increased customer satisfaction and reduced average handle time (reduced by an average of 18% with Sanas), directly benefiting their financial wellbeing.

In addition, by removing accents from hiring criteria, Sanas opens up opportunities for individuals located in more rural areas (previously rejected due to high “mother tongue Influence”), allowing them to secure jobs without the need to alter their natural speech through accent training.

"Being granted this patent is very exciting news for our company as we work to pioneer a movement toward a more inclusive and understanding global community,” said Maxim Serebryakov, co-founder & CEO of Sanas. “We are on a mission to cut down on communication barriers around the world, making accent-related bias a thing of the past. Sanas empowers agents to be more confident and be better understood, resulting in happier agents."




Edited by Alex Passett
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

CustomerZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Burnout on the Line: Smarter Solutions to Combat a Growing Crisis

By: Contributing Writer    6/17/2025

Burnout is draining your contact center. Discover how better training and the right tools can keep agents sharp, calm, and performing.

Read More

VoIP Provider Zadarma Integrates Three AI Voice Agents into its PBX Platform

By: Erik Linask    6/11/2025

London-based VoIP provider Zadarma integrated three AI-powered voice assistants directly into its PBX platform, a first in Europe, according to the co…

Read More

CUSTOMER Magazine Announces Winners of the 2025 CRM Excellence Awards

By: TMCnet News    6/11/2025

The 2025 CRM Excellence Awards recognize companies whose products and services go beyond traditional customer relationship management, encompassing th…

Read More

The Future of CX: Mosaicx Unveils AI-Native Engage Platform

By: Erik Linask    6/6/2025

Mosaicx has launched Engage, its next-gen AI-native CX platform to drive improvements in customer engagement and experiences.

Read More

Jabra Reviving Human Focus Amid AI Revolution in Customer Experience

By: Erik Linask    5/27/2025

Jabra looks to redefine how customer service teams make good on the promise of quality CX by combining the "what" of customer conversations, with "how…

Read More