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Flowcode Reimagines Product to Help Companies Connect Offline and Online Experiences

By Tracey E. Schelmetic June 18, 2024

While marketing analytics efforts today are often focused on online conversations, less attention is paid to customer interactions that are offline. This is why marketing technology platform provider Flowcode recently released a reimagined product designed for marketing and analytics teams at Fortune 1000 companies focused on measuring and maximizing offline conversions.

The company’s latest product was designed to move consumer data beyond mere impressions into actionable insights from a brand’s highest-intent customers. The product includes a suite of advanced features, including automated personalization, robust analytics and third-party integrations to help companies connect offline experiences with online action.

Flowcode’s emphasis on Offline Conversion Rate Optimization (O-CRO) "addresses a critical gap in the market" said the company, offering enterprises a tool to combine real-life experiences with digital tools. Brands across industries have already adopted Flowcode for its ease of use, security and effectiveness in increasing consumer engagement. From personalized QR codes on physical products to dynamic landing pages for events and campaigns, Flowcode helps ensure that every touchpoint is an opportunity for conversion and a setting for consumers to immerse themselves in a brand experience.

Flowcode also integrates with data feeds such as product catalogs, MLS listings and more to automate the creation of personalized, QR-enabled user journeys. This helps brands deliver unique, tailored experiences for consumers resulting in significant increase in conversion rates. In addition, the platform provides in-depth conversion analytics and insights, allowing brands to track conversions, understand their audience’s behavior through FlowIDs, and optimize their marketing strategies in real time.

“We're not just launching a new product; we're charting the direction for how brands effectively reach and convert customers where they are,” said Tim Armstrong, CEO of Flowcode. “Flowcode empowers brands to build direct relationships with their target audiences through creative, real-life experiences that we believe will drive the future of brand relationships and ultimately brand success.”

Edited by Alex Passett
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