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Contentsquare Launches New Customer Experience Intelligence Platform

By Tracey E. Schelmetic June 21, 2024

Despite companies extensive efforts to improve the customer experience (CX), many have struggled due to a lack of information flow between the platforms typically designed to improve the customer journey.

Digital analytics solutions provider Contentsquare recently announced its new Experience Intelligence platform, which connects four analytics domains that are typically siloed: Digital Experience Analytics (DXA), Digital Experience Monitoring (DEM), Product Analytics (PA) and Voice of Customer (VoC). In the announcement, the company said it’s the first solution in the market to allow teams to connect previously separate data sources for a complete understanding of customers and their journeys. The company has also doubled down on artificial intelligence (AI), integrating practical AI throughout its platform to help teams work faster and smarter.

Contentsquare also announced it added native, AI-powered VOC to its platform to enrich user behavior insights, giving teams the ability to quickly collect and validate feedback with replay sessions, quantify issues and prioritize improvements. With all elements combined, the new platform aims to solve several critical challenges for companies that until now have not had access to the broad insights they need to solve the CX gap, and have been lacking one source of truth to understand the end-to-end customer experience, and manage acquisition, engagement, retention and customer lifetime value.

Following its acquisition of Heap in 2023, and building on its acquisition of Hotjar in 2021, Contentsquare has been accelerating its vision to bring businesses of all sizes a holistic understanding of the customer experience across all devices and throughout the customer lifecycle.

“Delivering experiences that people love is hard,” said Lucie Buisson, Chief Product Officer at Contentsquare. “Siloed analytics platforms and data complexity mean companies are struggling to really understand end-to-end customer journeys. By integrating all the main analytics categories into one platform, we’re making it easier for teams to understand their customers’ experience and act faster to delight and retain them.”




Edited by Greg Tavarez
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