CustomerZone360 NEWS

Free eNews Subscription

Contentsquare Launches New Customer Experience Intelligence Platform

By Tracey E. Schelmetic June 21, 2024

Despite companies extensive efforts to improve the customer experience (CX), many have struggled due to a lack of information flow between the platforms typically designed to improve the customer journey.

Digital analytics solutions provider Contentsquare recently announced its new Experience Intelligence platform, which connects four analytics domains that are typically siloed: Digital Experience Analytics (DXA), Digital Experience Monitoring (DEM), Product Analytics (PA) and Voice of Customer (VoC). In the announcement, the company said it’s the first solution in the market to allow teams to connect previously separate data sources for a complete understanding of customers and their journeys. The company has also doubled down on artificial intelligence (AI), integrating practical AI throughout its platform to help teams work faster and smarter.

Contentsquare also announced it added native, AI-powered VOC to its platform to enrich user behavior insights, giving teams the ability to quickly collect and validate feedback with replay sessions, quantify issues and prioritize improvements. With all elements combined, the new platform aims to solve several critical challenges for companies that until now have not had access to the broad insights they need to solve the CX gap, and have been lacking one source of truth to understand the end-to-end customer experience, and manage acquisition, engagement, retention and customer lifetime value.

Following its acquisition of Heap in 2023, and building on its acquisition of Hotjar in 2021, Contentsquare has been accelerating its vision to bring businesses of all sizes a holistic understanding of the customer experience across all devices and throughout the customer lifecycle.

“Delivering experiences that people love is hard,” said Lucie Buisson, Chief Product Officer at Contentsquare. “Siloed analytics platforms and data complexity mean companies are struggling to really understand end-to-end customer journeys. By integrating all the main analytics categories into one platform, we’re making it easier for teams to understand their customers’ experience and act faster to delight and retain them.”

Edited by Greg Tavarez
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

CustomerZone360 Contributor

Related Articles

Infobip Announces the Availability of RCS Messaging for MNOs With New API

By: Tracey E. Schelmetic    7/19/2024

Global cloud communications platform Infobip announced that it is the first company to offer A2P RCS Messaging for North America through a new API.

Read More

Top Retailer Uses Verint's Bot to Find Top Contact Center Talent

By: Greg Tavarez    7/19/2024

A Top 10 U.S. retailer used the Verint Interviewing Bot to reduce its hiring costs across approximately 2,000 new agent hires annually after deploying…

Read More

Intermedia Introduces Archiving Solution for Improved Access to Contact Center Interactions

By: Tracey E. Schelmetic    7/18/2024

AI-powered collaboration solutions provider Intermedia Cloud Communications recently announced the launch of Intermedia Archiving for its omnichannel …

Read More

Orange Cyberdefense Deploys NICE CXone to Eliminate Silos in CX Operations

By: Tracey E. Schelmetic    7/17/2024

Orange Cyberdefense recently chose NICE CXone to simplify mission-critical service operations for its customers across nine countries and sixteen site…

Read More

Best Business Automation Solutions in 2024

By: Contributing Writer    7/15/2024

This article reviews some of the most promising business automation solutions for 2024, from affiliate marketing to digital products.

Read More