While businesses, at one point in time, almost solely determined how they would connect with customers – and how customers could connect with them – today, customers dictate their preferred messaging channels. Increasingly, those channels include digital options and even social media. To succeed, companies need to ensure they have integrated all preferred customer messaging platforms so pieces of the customer relationship don’t get lost.
Earlier this week, cloud communications solutions provider Sinch announced its Sinch Omnichannel Connector on Salesforce AppExchange. The goal of the partnership with Salesforce is to enhance conversational marketing opportunities and customer experiences by offering Salesforce Marketing Cloud customers advanced one-way and two-way messaging capabilities. The solution is now available on Salesforce AppExchange.
The solution’s availability on Salesforce AppExchange means that Salesforce Marketing Cloud users simply need to have an existing account and onboard the Conversation API through the Sinch Dashboard. From there, users can easily activate the channels of their choice, tailoring their messaging strategy to suit their unique business needs.
Sinch, as a Salesforce partner since 2014, is also a strategic supplier for Salesforce’s global SMS delivery and provides enterprise-grade messaging solutions that support Salesforce and its global customer base.
The Sinch Omnichannel Connector was designed to integrate with the Salesforce ecosystem, helping businesses to elevate their marketing strategies by reaching and engaging customers across their preferred messaging channels.
The new offering expands the reach of Salesforce Marketing Cloud platform features, providing a suite of omnichannel messaging capabilities. Businesses can now connect with customers through one-way and two-way messaging across 13 diverse channels, including platforms like RCS, Kakao Talk, Viper and Instagram. This expands Salesforce’s native channels of SMS, MMS, Email, WhatsApp, and LINE, providing a comprehensive communication solution.
“With the Sinch Omnichannel Connector, businesses can enhance their customer communications, personalize engagements, and maximize the return on their marketing investments,” said Jonathan Campbell, Senior Director, Messaging Products at Sinch. “Salesforce Marketing Cloud users can now leverage a broader spectrum of messaging channels through Sinch, beyond those directly supported by Salesforce, to optimize their marketing strategies and elevate customer engagement.”
Edited by
Alex Passett
