Infobip Announces the Availability of RCS Messaging for MNOs With New API

Rich Communication Services (RCS) is a communication protocol standard for messaging between mobile telephone carriers. First developed in 2007, its goal is to replace the older messaging standards of SMS and MMS, providing deeper and richer functionality than previous standards.

Recently, global cloud communications platform Infobip announced that it is the first company to offer A2P RCS Messaging for North America through a new API. Infobip’s RCS network gives mobile network operators access to the necessary software to allow businesses to reach customers through highly conversational interactions that will help set brands apart from their competition.

Infobip’s API helps businesses to reach customers in new ways using branded multimedia messages that can include visuals and personalization on a reliable platform that aims to improve customer satisfaction, loyalty and conversion. The API allows for easy integration with other cloud solutions, creating a single omnichannel platform to connect RCS to the tools and technology already in use.

Infobip’s platform allows customers to easily integrate RCS and test the platform with less engineering effort and lower costs, creating an omnichannel experience for customers. Options include the Infobip RCS portal and editor to send messages through a user interface without integration. Additionally, Infobip customers can upgrade SMS and MMS messages to RCS using existing API integrations. Infobip’s platform seamlessly converts rich messaging channels into RCS, making the transition easier. Lastly, a full suite of RCS capabilities is already available to customers using the standalone RCS API and Messages API.

“We expect RCS use to grow exponentially worldwide, and we are proud to be the first platform in North America to power an A2P solution that will allow our customers to give richer communication that consumers demand from the brands they interact with,” said Ethan Gustav, Group President for North America at Infobip.