Happy Halloween, readers!
Whether you're carving pumpkins, dressing up in your favorite costume or indulging in a bowl of candy, may your Halloween be filled with frightful fun and delightful treats. Let's make this a night to remember, filled with laughter, magic and perhaps a touch of the supernatural.
But first, let’s talk about Wildfire Systems.
Established in 2017, Wildfire, a San Diego-based innovator, has helped financial institutions and tech companies enhance customer experiences by offering white-label shopping rewards and loyalty programs. This guides consumers through their shopping journeys, rewarding them with cashback, coupons and other enticing incentives.
Wildfire has also been consistently named among the top 100 fastest-growing companies on the Inc. 5000 list. Their 3,783% three-year growth trajectory is a testament to their solutions and commitment to delivering value to their partners and customers alike. This is a testament to their fast growth.
And Wildfire only plans to continue to grow, following its recent $16 million Series B funding.
This infusion of capital will fuel continued innovation and expansion to address a common challenge faced by many of its clients - the need to generate new revenue streams, foster customer loyalty and maintain a strong brand presence.
By making loyalty as a profit center, Wildfire allows organizations like RBC, Visa, Citi, Acorns and Microsoft to deliver rewarding shopping experiences to a global audience with the hopes to drive sustainable growth.
“Wildfire has achieved significant growth in recent years, continually expanding both our product offerings and geographic reach,” said Jordan Glazier, Wildfire's founder and CEO. “Our mission is to provide consumers with personalized, meaningful benefits throughout their entire online shopping journey, while empowering our partners to deliver distinctive, value-added services to their users.”
The funding round is co-led by Intuit Ventures and Mucker Capital. In addition, new investors Cohen Circle, Samsung Next, Evolution VC, and Gaingels, plus existing investors TTV Capital, QED Investors, B Capital, DLA Piper, Moonshots Capital and Citi Ventures participated in the round.
"Wildfire is an ideal fit for Intuit's goal of helping consumers and businesses overcome their most important financial challenges, including saving money and driving loyalty,” said Selina Troesch, Principal, Intuit Ventures. “Wildfire and its partners offer benefits that are relevant to our approximately 100 million consumer and business customers."
With this Series B funding, Wildfire's total funding now reaches $36 million, only solidifying its position as a force in the industry.
Edited by
Alex Passett
