Adobe + AWS.
Odds are, you’re familiar with both. Do you know about the Adobe Experience Platform (AEP), though?
Here’s a quick summary:
AEP is like a central nervous system, so to speak, for a business’s customer data. This platform helps teams improve their customer experiences (CXs) by centralizing and analyzing customer data; it can create 360-degree “visualization” of a customer’s profile and personalized preferences, it tracks engagement, there are query services and a data science workspace, etc. (There are tons more details, to be sure; read here.)
Overall (and in Adobe’s words), “Our AEP enables organizations to standardize customer content from any system and apply machine learning to dramatically improve the design and delivery of enriched experiences.”
And now, it’s officially available via AWS.
Indeed, earlier this month Adobe and AWS proudly expanded their partnership to make AEP available on AWS, enabling even more brands to strengthen their respective customer relationships.
Here’s what users/brands can do, given AEP’s availability on AWS (i.e. brands like Coca-Cola, MLB, Marriott, Qualcomm and others already are):
- Create and engage with high-value audiences through Adobe Real-Time Customer Data Platform (CDP). Real-time updates relay what customer interactions are happening across both online and offline channels. These insights enable both business-to-consumer (B2C) and business-to-business (B2B) brands to engage customers in moments that matter.
- Orchestrate personalized customer journeys with Adobe Journey Optimizer, creating on-brand and performant experiences across touchpoints such as email, web, mobile and more. With Adobe Journey Optimizer B2B Edition, B2B brands can more accurately identify and reach key decision makers within buying groups (while enabling tighter coordination between sales and marketing teams).
- Analyze and optimize campaigns through Adobe Customer Journey Analytics, which measures and visualizes engagement across online and offline channels. This includes Content Analytics, an offering that unlocks the ability for marketers to understand the performance of AI-generated content down to the attribute level, including colors, objects and styles that resonate with target audiences.
“Delivering one-to-one personalization across a myriad of digital channels is quickly becoming table stakes for brands,” said Anjul Bhambhri, Senior Vice President, Adobe Experience Cloud. “Our collaboration with AWS expands access to Adobe Experience Platform, powering an integrated set of applications that enable timely CXs based on deep insights. Brands will have greater flexibility in where they deploy customer data and manage tools and workflows, while leveraging a GenAI assistant to improve productivity and deliver greater ROI for marketing teams.”
“Offering Adobe Experience Platform on AWS builds on our long-standing partnership with Adobe to empower customers across every industry with the tools to deliver highly personalized experiences at scale,” said Kathrin Renz, Vice President, AWS Industries. “Together, we’re giving enterprises the ability to build a CX management foundation once, and apply it across all current and future applications. This partnership underscores our commitment to helping businesses connect with their audiences by offering them the flexibility and advanced capabilities required to meet evolving customer expectations."
Adobe and AWS will reportedly jointly work with mutual customers throughout 2025.
Edited by
Greg Tavarez
