In recent years, the automotive sales business has become much more of a customer-led journey. Customers dictate the terms of how they want to shop, buy and be marketed to. This has left many automotive dealerships struggling to implement effective marketing and sales platforms designed to meet today's customers where they are, not where dealers wish them to be.
On this topic, automotive customer data platform (CDP) solutions provider Fullpath recently announced an integration with partner company CallRevu, an esteemed provider of communication solutions. The combination of the two companies’ technologies aims to deliver improved customer insights and smarter targeting capabilities for automotive dealerships. The integration enables Fullpath's CDP to seamlessly incorporate CallRevu call activity data, transforming how dealerships view and act on customer interactions.
Through the new integration, Fullpath's CDP will integrate CallRevu phone activity into the 360 degree view of the shopper, providing dealerships with a comprehensive, data-rich profile for every customer. Additionally, dealerships can now leverage some CallRevu staples, such as call history and phone interaction data, as filters within the Fullpath CDP, allowing dealerships to activate and build highly specific audience segments based on phone activity.
Specifically, the integration will also allow dealerships to optimize their channels in the following way:
- Enhanced customer records: CallRevu phone interactions are now integrated into Fullpath customer records, giving dealerships a more complete view of a customer's journey.
- Advanced segmentation: With CallRevu activities available as CDP filters, dealerships can create precise audience segments based on recent call activities, such as incoming or outgoing call frequency or missed calls. This enables targeted messaging for improved engagement.
- Targeted customer engagement: Dealerships can now personalize their outreach to reflect recent customer interactions, driving stronger connections and increasing opportunities for service and sales.
"Fullpath's new CallRevu integration makes it even easier for dealers to access and use their own first-party data,” said Aharon Horwitz, Fullpath's Co-founder and CEO. “The data incorporated from phone calls offers incredible insight into customer needs and preferences. By bringing this data into Fullpath's CDP, dealers can double down on creating better shopping experiences.”
Edited by
Alex Passett
