CustomerZone360 NEWS

Free eNews Subscription

CallRail Announces New AI-Driven Multi-Conversation Insight Capabilities

By Tracey E. Schelmetic May 09, 2024

Having access to insights from all calls across a campaign is one of the most valuable things a marketing department could have. It's an asset, through and through.

In the past, this needed to be achieved manually. Later, AI stepped in to generate transcripts and/or highlights from a single conversation, though this still often requires hours of manual analysis for marketers to identify trends and actionable intelligence from calls generated from a campaign. A far better application of AI is to generate insights from all calls in a campaign automatically, which eliminates manual work and boosts long-term efficiency.

So, AI-powered lead intelligence platform provider CallRail announced new AI-driven multi-conversation insight capabilities. The company has stated that its "first-of-its-kind capability" takes AI generated insights to a deeper level by analyzing up to 100 customer calls and surfacing trends, opportunities and risks over a shorter period of time.

Through multi-conversation insights, businesses will now have visibility into the following information from a specific source over a past seven day period:

  • 3-6 sentence summaries to give marketers a quick, accurate overview of what types of conversations a campaign is driving
  • Average sentiment analyses from calls in a campaign each week
  • Identification of trends driving positive or negative customer satisfaction
  • FAQs that will drive businesses’ SEO and keyword strategies, marketing messaging/tones, and product offerings

Multi-conversation insights will empower businesses with the understanding of what causes confusion, excitement or frustration so they have "the true voice of the customer to make data-driven business decisions," noted CallRail.

The new feature also allows for monitoring of reports so trends can be identified over time. For example, if a business is receiving frequent calls about a service they do not offer, they have the data-backed information needed to refine their marketing messaging to reach the right audience, or even update their product or service offerings to better meet customer demands.

“Multi-conversation insights is a game changer for the industry,” said Sean McCrohan, Vice President of Technology at CallRail. “This new, super-human capability not only ensures our customers have the most comprehensive and accurate attribution data, but also the most actionable AI-generated campaign insights from their conversations.”

Edited by Alex Passett
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

CustomerZone360 Contributor

Related Articles

Contentsquare Launches New Customer Experience Intelligence Platform

By: Tracey E. Schelmetic    6/21/2024

Contentsquare recently announced its new Experience Intelligence platform, which connects four analytics domains that are typically siloed.

Read More

Convoso Prioritizes Product Innovation with Team Reshuffle

By: Greg Tavarez    6/20/2024

Convoso announced it made some changes to further energize and focus the core driver of the company, product innovation and development.

Read More

How is AI Changing Call Center Services?

By: Contributing Writer    6/19/2024

Call centers have historically been innovation hubs, using advanced audio equipment and tailored software solutions to enhance operational efficiency …

Read More

Flowcode Reimagines Product to Help Companies Connect Offline and Online Experiences

By: Tracey E. Schelmetic    6/18/2024

Marketing technology platform provider Flowcode recently released a reimagined product designed for marketing and analytics teams at Fortune 1000 comp…

Read More

Convoso's CallCatalyst Optimizes Manual Dialing

By: Greg Tavarez    6/17/2024

Convoso's CallCatalyst offers a way to achieve efficient dialing via manual human intervention.

Read More